The development goal of new energy enterprises
As is known to all, the State Council concerning the action plan for carbon up to 2030 years ago the peak presented on carbon was at peak, carbon neutral, major strategic decisions, promoting carbon peak action, is a symbol of the pursuit of green energy change in the future, while the new energy and traditional energy industries are also witness the overall trend of the international green energy development strategic transformation. Therefore, domestic new energy companies are also responding to the call to adhere to the principles of transparency, sustainability, cooperation and inclusiveness in order to achieve the goals of Vision 2030 and prepare for the challenges of tomorrow.
what is a good new energy VI design?
1) Definition of VI design
Enterprise VI design is also known as brand Visual Identity design, English translation as Visual Identity System, VI design contains two main systems for VI design basic System and VI design application System. The basic system includes logo design system, brand color design system, brand font design system, brand graphic design system, brand image design system; The application system includes office system, advertising communication system, visual guide system, digital media system and so on.
2) What are the elements of a good VI design of new energy?
- Clearly express the strategy and brand positioning of the new energy enterprise
- Visually convey the brand concept of new energy enterprises
- Different dimensions to identify the sustainable energy transformation of new energy enterprises
(for example, graphical representation of sustainable future, color presentation of natural colors, visual images showing prospects and values of sustainable development, innovation and reliability, and application effect presentation of innovative development enabling future, etc.)
- Have unified and professional visual identification standard guidance for new energy enterprises
The new energy VI design case shared below comes from the creative design agency of Refreshing brand strategy, which guides the whole set of VI design system of Hengyuan Xineng (new energy enterprise) from different dimensions of visual identification specifications.
About Hauns
Hauns is a creative strategic thinking to import brand growth of the consulting company, we have a broad international perspective, to import brand within the creative strategic thinking, through the research analysis, strategic positioning, brand design and other professional core ability, build a complete brand system from inside to outside, with professional services for the brand, Help enterprises to achieve real brand growth, brand recognition image of a new look!
