What is brand Out to sea?
The nature of going overseas refers to the export of emerging Internet technologies and the expansion and development of new technology industries such as mobile Internet, artificial intelligence and sharing economy.
Why brand out to sea?
In the current environment of large economic development, many enterprises are surviving in opportunities and challenges. Large enterprises have a strong development background and can be calm in the face of challenges, while small and medium-sized enterprises not only have to face the powerful large enterprises, but also face the constant impact of new enterprises. Under the pincer attack, small and medium-sized enterprises choose to change the "battlefield" -- go out.
Taking the current most popular IP "Original God" as an example, Miha You was deeply squeezed in the domestic market by Tencet-affiliated Tianmei Studio. However, with its global layout and rich experience in the game market, Miha You set up a branch in Tokyo, Japan, in 2015, and achieved very good results in the Japanese market.
How should brands deal with going to sea?
The customer group that the brand has to face when going abroad is different from that in the domestic market, the customer group of the brand is also different, and the brand's playing method should be changed randomly.
First of all, brand growth is inseparable from brand positioning. As the core of the brand, a good brand positioning is the premise for the success of the brand. The ultimate goal of brand positioning is to transform the product into the brand, which is conducive to the correct understanding and identification of the brand in the mind of the customer group.
At the beginning of its establishment, Miha You took "tech nerds save the world" as its slogan to capture the mind of the target group of the brand. The world pursued by nerds is not very similar to that of ordinary people, so Miha You focuses on the development of more exquisite game images and the complete design of game characters, so as to better meet the spiritual needs of customer groups.
Secondly, build a differentiated brand image. When facing local brands, overseas brands should find out the highlights of the brand and build the brand image around the highlights of the brand, which can enhance the competitiveness of the brand and highlight the uniqueness of the brand in the increasingly homogenized market.
The Chinese market has 1.051 billion Internet users. Besides basic social software, entertainment games are also one of the needs of people. The biggest game platform in the domestic market is undoubtedly Tencent, but the most impressive one is Miha You, because Miha You's game is truly a domestic animation game, so that domestic animation can be exported to the outside world, and realize the cultural export.
Overseas brand development is extremely challenging, and the speed of brand building is proportional to the disappearance cycle, as the customer base in overseas markets is constantly changing in response to social changes. In this dynamic development, overseas brands should be based on the present, take root in brand building, in-depth analysis of industry market trends, and deliver the gold content of "Made in China" to countries around the world, export culture to foreign countries, and enhance the comprehensive strength of the country.
Next, Xiao Huan will share with you three groups of "original" international vi design cases.
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About Hauns
Hauns is a creative strategic thinking to import brand growth of the consulting company, we have a broad international perspective, to import brand within the creative strategic thinking, through the research analysis, strategic positioning, brand design and other professional core ability, build a complete brand system from inside to outside, with professional services for the brand, Help enterprises to achieve real brand growth, brand recognition image of a new look!
