The VI design manual, also known as the enterprise visual image design manual, is a detailed normative document used to guide the VI design and VI application of the enterprise, including all aspects of the VI design of the enterprise, such as logo design, standard character design, standard color design, standard graphic design, standard layout design, standard print design and so on.
VI design cases can help enterprises better select VI design companies, because:
1. Understand the design level: By observing the VI design cases, we can understand the design level, style and characteristics of the design company. This helps companies choose innovative and professional design firms that match their brand image.
2. Understand industry experience: VI design cases can also reflect the industry experience of design companies and their understanding of brands in different industries. Enterprises can choose design companies with relevant industry experience according to their own industry characteristics to better meet their needs.
3. Understand the service quality: VI design cases can reflect the service quality and work efficiency of the design company. By observing the cases of design companies, enterprises can understand the creativity, quality and effect of their design schemes, so as to judge whether their service quality meets their requirements.
Corporate VI design, that is, corporate visual image design, refers to the process of standardizing and customizing corporate image by a series of design means in order to establish a unified visual image. In general, VI design of enterprises includes the following aspects:
1. Logo design: Logo is the core of enterprise VI design and the most basic visual image of the enterprise. It needs to conform to corporate culture, communication concept and product characteristics, and has good recognition and beauty.
2. Standard character design: Standard character is an important part of enterprise VI design, usually used in the typesetting design of enterprise name, brand slogan and other text content, so as to ensure the consistency of visual image.
3. Standard color design: Standard color is an important part of enterprise VI design, usually including the color used in the enterprise logo, as well as the standard use method of other related colors.
4. Standard graphic design: Standard graphic is an important part of enterprise VI design, including patterns, decoration, lines and other elements, used to create corporate image and brand image.
5. Standard layout design: Standard layout is an important part of enterprise VI design, which is used to standardize the layout design of all kinds of enterprise publicity materials, advertisements and other visual images.
6. Design of standard printed matter: Standard printed matter is an important part of enterprise VI design, including business card, letter paper, envelope, brochure, poster, advertisement and other printed matter design.
Above are the basic elements of enterprise VI design, of course, there are other aspects, such as the application guide of enterprise VI design, VI design specifications, etc. The purpose of VI design of enterprises is to make a deep impression on the public, improve the brand awareness and reputation of enterprises, and provide effective support for the development of enterprises.
Below, Xiao Huan will share with you several groups of[original]VI design cases.
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