Enterprise VI design is a comprehensive visual image design scheme, including logo, color, font, graphics, brand sound, text and language expression and other aspects, through the design and creation of these elements, enterprises can establish their own unique brand image and brand taste.
VI design is a very important part of brand building, and a complete set of VI design needs to include the following aspects:
First, the basic system
■ Enterprise Logo design (Logo design) : enterprise logo is one of the core elements of enterprise VI design, it represents the image and characteristics of the enterprise. The design of enterprise logo needs to consider the positioning, business, culture and other aspects of the enterprise, in order to create a unique identification and aesthetic value of the logo.
■ Corporate font: Corporate font is an important part of corporate VI design. Like corporate logo, it can show the characteristics and quality of the enterprise. When choosing an enterprise font, it is necessary to consider the legibility, aesthetics, applicability and other factors of the font.
■ Corporate color: Corporate color is one of the important elements of corporate VI design. Different colors can convey different information and emotions. When choosing corporate colors, it is necessary to consider the representative meaning of colors, visual effects, fit with corporate culture and other factors.
■ Enterprise auxiliary graphics: Enterprise auxiliary graphics are supplementary elements of enterprise VI design, which can bring more dimensions and forms of expression to the corporate image. Common enterprise auxiliary graphics include lines, patterns, ICONS, and so on.
■ Corporate image: Corporate image is one of the important elements of corporate VI design, it can bring more intuitive visual effects and forms of expression for the corporate image. Corporate images can be company buildings, product pictures, employee photos, etc.
■ Basic element combination specification: Basic element combination specification is the specification requirements of enterprise VI design, including the combination of logo and font, logo and graphics, logo and image, to ensure the overall consistency and standardization of enterprise VI design.
Two, application system
■ Office supplies system: including pens, paper, business cards, folders, envelopes and other office supplies, need to meet the requirements of enterprise VI design, in order to improve the image and recognition of the enterprise.
■ Media advertising system: including posters, billboards, TV ads, magazine ads and other forms, need to meet the requirements of enterprise VI design, in order to spread the corporate image and brand information.
■ Printing publication system: including enterprise handbook, brochure, product handbook, annual report and other printed matter, need to meet the requirements of enterprise VI design, to ensure the corporate image and brand information transmission effect.
■ Public relations gift system: including gifts, souvenirs, promotional materials, etc., need to meet the requirements of enterprise VI design, to improve the image and recognition of the enterprise.
■ Environmental navigation system: including the navigation system of enterprise buildings, exhibition halls, pavilions and other public places, need to meet the requirements of enterprise VI design, in order to improve the image and recognition of the enterprise.
■ Conference and exhibition system: including display exhibits, booth setting, layout meeting site and other forms, need to meet the requirements of enterprise VI design, in order to spread the corporate image and brand information.
■ Store sign system: including door head, signs, display cases, store decoration, etc., need to meet the requirements of enterprise VI design, in order to improve the image and recognition of the enterprise.
■ Packaging system: including product packaging, gift packaging, mailing packaging, etc., need to meet the requirements of enterprise VI design, in order to improve the image and recognition of the enterprise.
■ Digital system: including enterprise website, mobile application, E-mail, digital advertising, etc., need to meet the requirements of enterprise VI design, in order to spread corporate image and brand information, and improve the visibility and influence of the enterprise.
In short, a set of VI design of enterprises needs to take into account the image and characteristics of enterprises to establish a complete VI system, including the basic system and application system. Only when all aspects are taken into account, can a set of stable and effective VI system be formed, so as to improve the image and competitiveness of enterprises.
The following Xiaohuan will share with you several groups of[original]enterprise vi brand image design cases.
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