Why are visual brand identity and super symbols important in promotion?

Why are visual brand identity and super symbols important in promotion?

+Industry newsJan 09, 2023

In brand design, brand vi design or brand super symbol are the picture content of brand story conveyed to customers. People understand graphic elements, such as lines, shapes or action tracks, based on a specific order of psychological understanding. Therefore, in brand vi design, it is necessary to let customers more clearly recognize, understand and remember the real meaning of the visual identity system of the brand.


In the market, every brand has its own unique brand story and advantages, and every brand needs to stand out in the market competition. A good brand logo and symbol in the brand vi design can make the target customers more effectively recognize and remember the brand, so as to obtain the advantages in the brand market competition.


The correct use of the brand logo or symbol can help the brand simplify the brand image in the mind of the customer group, establish the perception with the target customer, so as to further consolidate the position of the brand in the market, brand vi design can better let the customer group receive the brand story in the competitive market.


For example, some logo designs and super symbols with industry associations:


Architecture or real estate: building appearance, regional landscape, positive graphics, brand culture inheritance graphics, etc

E-commerce: bags, shopping carts, daily necessities, etc

Education: foreign badges, books, schools, pens, brand culture inheritance graphics, etc

Beauty: Fashionable and simple symbols, symbols with memory points, face, personal care products, etc

Healthcare: Genetics, drug screening, purification processes, healthcare industry graphics, etc


The following Xiaohuan will share with you a group of[original]visual brand identity cases.


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