What is a supersymbol?
The so-called "super symbol" is the dimension symbol of all senses including vision, hearing, smell, taste and touch in the human body. In our daily life, "super symbols" can also be seen everywhere, such as the indicator light on the road, where different colors imply different meanings, and the sign in the shopping mall, where different symbols represent different places...
These symbols seem to have imperceptibly influenced our life. When we see these symbols, we can receive the meaning of the symbols without thinking. The same is true of the brand's super symbol. On the shelf, the brand with a better super symbol will be recognized by the target group more quickly.
Why do brands need to create super symbols?
1. Creating super brand symbols enables customers to identify the brand more quickly and efficiently through simple symbols, further spread the brand on the media, and improve the brand awareness. Super symbol can convey the core cultural value of the brand to the customer group and promote the brand love of the customer group.
2. The super symbol of the brand in the daily life of the customer group, will imperceptitiously affect the mind of the customer group, can help the brand stand out among many brands and be recognized by the customer group, help the brand to save costs in marketing communication, to achieve the effect of your brand in the mind of the customer group when choosing the same type of brand.
3. Brand symbols play an important role in the communication and interaction between brands and customer groups, and are important assets in brand building. Brand symbol building can not only help the brand attract the target customer group in a certain period of time, stimulate the consumer desire of the customer group in a certain period of time, but also help the brand to turn the complex into a simple brand, condense the core culture into a super symbol, which is easy to identify and spread.
What advantages can super symbols bring to the brand?
1. If a brand has formed a super symbol, it means that the brand has occupied the mind of the customer group. When the brand is competing with the homogeneous brand, the customer group will often choose the brand that is more familiar to them in their mind, that is, they will choose the more attractive super symbol brand. For the customer group, the super symbol of the brand is an instinctive trust when they buy, which will strengthen the brand loyalty over time.
2. The value of super symbols in brand communication can be summarized as follows
1) Recognition: a symbol represents an object, which will not cause confusion in thinking and can be recognized more efficiently. 2) Compressibility: simple and clear symbols can contain the ultimate information of the brand, so that the brand can play the role of symbols in the communication process. 3) Prescriptive, super symbols have strong symbolic information, which can influence the views and choices of customer groups in a deep or shallow way.
About Hauns
Hauns is a creative strategic thinking to import brand growth of the consulting company, we have a broad international perspective, to import brand within the creative strategic thinking, through the research analysis, strategic positioning, brand design and other professional core ability, build a complete brand system from inside to outside, with professional services for the brand, Help enterprises to achieve real brand growth, brand recognition image of a new look!
