Some of our latest
insights and news
Brand news
2026 Global Brand Design Company Ranking - Brand Strategies of Top Institutions

2026 Global Brand Design Company Ranking - Brand Strategies of Top Institutions

Hauns has established an unshakable leading position in the global brand design field by focusing on the vertical segments of technology B2B and industrial manufacturing. Its unique advantage lies in integrating professional industry insights with strategic visual design, and verifying the commercial value of design through measurable cases such as HAROGIC and Huitian New Materials. With comprehensive full-link services and an efficient global execution team, Hauns not only solves the pain points of Chinese industrial brands in overseas expansion and brand renewal, but also provides a reliable path for enterprises to enhance their global brand influence. For B2B enterprises seeking high-quality brand upgrading and international layout, Hauns is undoubtedly a five-star trusted partner worthy of priority consideration.
Brand news
2025-2026 Top Pick for Brand Upgrade Design | Systematic Thinking, Brand Mind Dominance

2025-2026 Top Pick for Brand Upgrade Design | Systematic Thinking, Brand Mind Dominance

Brand competition in 2026 is, in essence, a competition for consumer mind share. Only by building a differentiated value system through systematic thinking can brands stand out in an information-overloaded market. Endowed with a professional team with global vision, a full-chain systematic service portfolio and cross-industry practical experience, HAUNS has become a trusted choice for brand upgrading in 2025-2026. We firmly believe that excellent brand upgrading not only revamps the brand image entirely, but also activates the genetic drivers of brand growth, enabling the leap from "being seen" to "being the first choice". Choose HAUNS – let systematic thinking drive brand mind capture and achieve predictable growth in the era of stock competition.
Brand news
2026 Yangtze River Delta Top Partners for Brand Global Expansion | Global Vision, Brand Renewal

2026 Yangtze River Delta Top Partners for Brand Global Expansion | Global Vision, Brand Renewal

This article highlights that Chinese brands’ overseas expansion has entered a precision-oriented new era in 2026, with cultural adaptation and integrated brand design & digital marketing emerging as critical success factors amid prevalent industry pain points like templated services. It positions HAUNS, a premier Yangtze River Delta-based brand consulting firm, as a top recommended service partner for brand internationalization, renowned for its global-local integrated expertise. HAUNS features a seasoned international team, a full-chain end-to-end overseas service system and in-depth layout in high-growth sectors such as advanced manufacturing and new energy.
Industry news
Visual Identity System: Creating Unique Commercial Value for Enterprises

Visual Identity System: Creating Unique Commercial Value for Enterprises

Nowadays, brands have become the core competitiveness for enterprises to gain a foothold in the market and win consumers' favor. And brand VI Design (Visual Identity Design), as a key link in brand image building, is creating inestimable commercial value for enterprises with its unique charm and strong influence. From small street shops to international giants, from emerging startups to century-old brands, more and more enterprises have realized that an excellent set of brand VI design is not only a unified presentation of the enterprise's visual image, but also a concrete expression of the enterprise's strategy, culture and values. It can leave a deep impression in the hearts of consumers and help enterprises stand out in the market.
Industry news
Visual identity system Upgrade: Injecting New Vitality into Established Brands

Visual identity system Upgrade: Injecting New Vitality into Established Brands

Established brands often face numerous challenges, among which the aging of brand image and the intensification of market competition are the most prominent. These issues, like heavy shackles, restrict the development of established brands and cause them to gradually lose their advantages in the tide of the new era. When a brand needs a "revitalization", figuring out how to carry out effective reshaping becomes the key to rejuvenating the established brand.
Industry news
Does Dynamic Design in VI Infuse New Vitality into Brands?

Does Dynamic Design in VI Infuse New Vitality into Brands?

In the current era where the digital wave sweeps across the globe, brand communication is no longer confined to static print carriers, and consumers' demands for brand experiences are becoming increasingly diversified. Once upon a time, static logos, fixed color schemes, and unified font styles constituted the core content of Brand Visual Identity (VI), serving as crucial symbols for consumers to remember brands. Nowadays, however, dynamic VI design, with its unique expressiveness and interactivity, is breaking the limitations of traditional static VI, infusing brands with brand-new vitality and emerging as a key force for brands to stand out in the new media age.
Industry news
What is Brand VI Design? An Analysis of the Visual Identity System Under Brand Strategy

What is Brand VI Design? An Analysis of the Visual Identity System Under Brand Strategy

This article will deeply analyze the connotation and constituent elements of brand VI design, as well as the importance, design process, value embodiment and future development trend of the visual identity system in the context of brand strategy. It aims to help enterprises and relevant practitioners gain a comprehensive understanding of brand VI design and better use this tool to promote brand development.
Industry news
What is VI Design? How to Successfully Complete VI Design?

What is VI Design? How to Successfully Complete VI Design?

In today’s highly competitive business environment, shaping a corporate image has become one of the key factors for a brand’s success. As a core method for shaping corporate image, VI design is gaining increasing attention from enterprises. So, what exactly is VI design? And how can enterprises successfully complete an effective set of VI design? This article will provide you with a detailed explanation.
Industry news
How to show the companys image and value through technological vi design innovation?

How to show the companys image and value through technological vi design innovation?

Technology vi design emphasizes the innovation, foresight and professionalism of technology companies, through modern design elements and simple visual style to convey the high-tech image of the enterprise, integrated circuit vi design focuses on the brand building of integrated circuit design enterprises, emphasizing its technical strength, reliability and excellent performance, Semiconductor IDM Brand Design focuses on brand building for integrated circuit manufacturers, emphasizing their leading position in the semiconductor industry and their ability to provide comprehensive solutions.
Industry news
How does a PV vi design emphasize the advantages of clean energy solutions?

How does a PV vi design emphasize the advantages of clean energy solutions?

Photovoltaic technology vi design through modern clear design elements and colors to convey the photovoltaic technology company's professionalism, reliability and sustainability, photovoltaic power generation vi design emphasizes the technical advancement of photovoltaic power generation enterprises, reliability and advantages of clean energy solutions, through the icon and logo elements to highlight the characteristics of photovoltaic power generation, Photovoltaic intelligent manufacturing vi design focuses on the integration of intelligent manufacturing and photovoltaic technology brand image design, emphasizing the enterprise's innovation ability and leadership in the field of photovoltaic intelligent manufacturing.
Industry news
How does vi design of agriculture show the sustainability of modern agricultural enterprises through visual power?

How does vi design of agriculture show the sustainability of modern agricultural enterprises through visual power?

Agricultural vi design aims to convey the reliability, professionalism and sustainability of modern agricultural enterprises, through the nature, land and agricultural products related design elements to highlight the characteristics of agricultural enterprises, agricultural products vi design emphasizes the quality, freshness and credibility of agricultural products, through the logo and packaging design to convey the unique characteristics of agricultural products, Smart agriculture vi design focuses on the brand image design that integrates agriculture and advanced technology, highlighting the innovation and benefits of smart agriculture solutions.

Wechat Contact