In the current era where the digital wave sweeps across the globe, brand communication is no longer confined to static print carriers, and consumers' demands for brand experiences are becoming increasingly diversified. Once upon a time, static logos, fixed color schemes, and unified font styles constituted the core content of Brand Visual Identity (VI), serving as crucial symbols for consumers to remember brands. Nowadays, however, dynamic VI design, with its unique expressiveness and interactivity, is breaking the limitations of traditional static VI, infusing brands with brand-new vitality and emerging as a key force for brands to stand out in the new media age.