01 Project Background
Lierda Technology Group is a one-stop high-tech enterprise engaged in Internet of Things product development, technology application and service implementation. Headquartered in Hangzhou, as a national key high-tech enterprise, national Torch key high-tech enterprise and the training center of the National Electronic Information Industry Base, Lilda has participated in the drafting of a number of national and industrial standards, and is one of the important members of the national Internet of Things basic Standards working group. The company increases R&D investment, empowers customers with innovative products and technologies, continues to provide services, and works with more partners to help realize a smart future.
In 2022, in the era of rapid development of the industry and market, the Internet of things technology began to be popularized, and the related industries and technologies are also booming. For Lierda Technology Group, the need to develop with the modern enterprise times. Therefore, through the strategic upgrade of the project to achieve a new start, and enhance the core competitiveness of enterprises. For this reason, the group's own clear brand positioning and the effectiveness of brand communication after the renewal become the core requirements of Learda Technology Group. With this brand renewal, Learda Technology Group hopes to strengthen the brand's market influence in a more powerful and cutting-edge way. As an excellent technology/Internet of things/chip/group VI design company services include: group VI design, Internet of Things VI design, chip brand design, technology VI design, group enterprise brand positioning, technology company VI design, module brand planning, chip VI design, etc.
02 challenge
In the market of diversified digital economy development, the clear positioning of the group brand and the identification of brand visual communication are particularly important, which is related to the timeliness of brand communication in the target market and the perception impression presented by the enterprise's own image. As a leading enterprise deeply involved in the industry for many years, Learda Technology Group has accumulated a good reputation among many customers and has a certain influence in the industry. However, in the process of rapid development of digitalization, Learda Technology Group needs to focus on the direction of brand positioning, so that the target customer group can more clearly recognize Learda's business segments and enterprise capabilities, and visually convey the core language of the brand. Therefore, how to build a set of brand core value positioning and brand visual communication system in line with the current strategic upgrading needs of Learda Technology Group has become the first major topic for the cooperation between Learda Technology Group and Learda Technology Group.
03 Solution
In the early stage of the project, Huanshi team visited the Hangzhou headquarters of Lierda Technology Group for many times to get an in-depth understanding of the corporate culture development process and product R&D technology strength of Lierda Technology Group. We also conducted in-depth interviews and research with the group's internal executives, experts and external customers, analyzed and interpreted the product technology hard power and corporate culture soft power behind the brand of Learda Technology Group through professional methods and tools, and helped us accurately refine the brand core value of Learda Technology Group. After several rounds of data research and market analysis, the team proposed a new brand positioning for Learda Technology Group: "Internet of Everything, Learwise to the world". Under the guidance of the new brand positioning, we will explore the core values that Lierda actually brings to customers, and help customers clarify the development direction from the production and development of products to the value delivery. Combined with the meanings of Link, Intelligence, Empower,, Develop, Application and LIERDA, it explains the brand core gene words from intelligent connection to transmission to Empower thousands of lines and industries, and to help change and upgrade. The refreshed brand positioning and brand value system clearly define the core value orientation between Lierda Technology Group and customers, and also convey the vision of Lierda Technology Group to connect the world through smart things.
In the construction of brand vision system, under the guidance of brand positioning after refreshing, the refreshing team reconstructed the brand vision identification system for Lierda Technology Group in line with the current direction of digital economy and strategic development with a new design language. In THE NEW VISUAL language, THE logo adopts six degrees of tilt, so that the overall logo has a forward posture, to show the pursuit of excellence, the spirit of progress. Among them, the letters L and I are processed by memory points, which respectively represent Link(connection) and Intelligence(wisdom). The interaction between the two means the vision of Lierda and customers to connect to the wisdom world together. The overall visual identification system highlights the modern digital sense of technology with simple and neat design form, in order to echo the visual perception experience established after the brand renewal and upgrading of Lierda Technology Group.
Da technology group in Lear's visual identification system, we respectively takes a fresh set of color and graphics, we inherit on color, at its original color blue brand recognition, on the basis of the saturation of ascension, to make blue brighter, more scientific and technological properties, make the brand as a whole has more impact on emotional feelings; In terms of graphics, inspired by the R&D process and product technical images of Learda Technology Group, we have developed a set of graphics system language with a sense of system, chip and technology. In the graphics system, different graphics models are combined according to different themes, which is flexible and logical. It represents the technical service ability of Lierda Technology Group to provide customers with flexible customized solutions based on its own technology, which is more appropriate to the connotation of Lierda Technology Group "Internet of everything, Lierzhi reaches the world". In this way, the new recognition system formed a new visual language, broke the original old brand impression, gave the brand more digital and technological tension of the brand identity image, help the brand to comprehensively enhance the influence!
